8 Comments
Apr 5Liked by Abir Ballan, MPH

THINK TWICE is a great caption!

It implies CRITICAL THINKING, but advertising experts seek an EMOTIONAL RESPONSE intended to hijack critical thinking.

THINK TWICE ads will be most effective by invoking feelings of fear (concern, disgust, suspicion, etc) and target those feeling at the lower levels of Maslow’s Hierarchy of Needs.

Expand full comment

They have a right to suggest all of those preposterous ideas... in the spirit of trying to inprove sales. People should be smart enough to see the BS. Unfortunately it appears that most people are not.

Expand full comment

Congratulations on two excellent Substack posts! They were featured in the first issue of this new publication: https://canadianshareablenews.substack.com/p/csn-week-1-march-25-2024-vol-1-issue

Expand full comment

This is my piece, where I seem to sound a bit like you do! https://silverman.substack.com/p/new-piece-silverman. Like the author of this present article, I too just have to wonder about all the advertising. Who does this? Who thinks this way? Unfortunately, a very limited sort of mentality is running all these companies. Even smaller companies expect everyone they touch to act the "right" way. It is a long way away from a free market system where a buyer is just a free person. What is going on today is more like a massive propaganda system than a free market system. When I get some theories and ideas, I try to write them down. The result may not look like much, but the ideas are good so I like to have a record. Nice to see of course, when on Substack I find somebody else who agrees. A lot of persons do. But, as I said, we are not running things.

Expand full comment

Hello from the UK.

Many thanks for your article, that was very well done.

Expand full comment

I love beef!

Expand full comment